One of the many goals at MakerCreations is to find new ways to create and innovate better. Along with the goal of finding better ways to create, we also need to find ways to develop products that people truly want. We need to learn how to develop those products and services that truly change our world, and in turn, provide our fellow humans with even better ways to experience and enjoy the world around them. A survey of the truly great innovations quickly reveals those enterprises that have figured out how to unlock the “innovation formula”. These industry giants provide incredible value for their customers, and in the process, create great positive change for everyone. The lessons we can learn from these great innovators can help us all to be better creators. Due to this huge innovation expansion, we now see more uncertainty then ever before.
In today's fast paced world, the amount of uncertainty has increased exponentially. These ever increasing and rapid changes have made it even harder to gauge what potential customers will want and what products and services they will actually use and buy. Research of the enterprises that have created great value in relatively short time reveals that certain innovation methods are being utilized to achieve their goals. My personal research on the subject of innovation has brought me to a couple excellent books on how best to innovate and bring these new inventions to market. The book Nail It then Scale It by Nathan Furr and Paul Ahlstrom, and the book The Innovator's Method by Nathan Furr and Jeff Dyer are both excellent resources for learning how to innovate in today's faced paced and uncertain world we now live in.
Using both of these books as reference for the discussion on innovation and creating, I would like to try and relay some of what I've learned through this and future post around this New Method for Innovating. While I'll do my best to try and convey the main concepts and principles associated with these new innovation and marketing methods, for those interested in more details on the subject, I highly recommend you check out those two books just mentioned. Due to their immense value, the new innovation methods discussed in this and future post will also be used throughout any MakerCreations projects to help both create the best products and services, and to develop the best ways to get these innovations into the hands of users and customers.
Now, I would like to go into the main concepts and principles associated with these new innovation methods. As we move forward with this, we will also dig deeper into each aspect of these new concepts and principles in future post. Comments from the MakerCreations community on this subject will always be welcome. First, lets look at the general layout for the innovators method.
In a nutshell, this new innovation plan consist of four important steps. The first step involves a lot of observation, networking, and initial experimentation to try and gain some Insights into finding those problems that are worth putting the time in to solve. The second step is to start truly exploring the customer's needs and problems they are currently facing, and to do our best to ensure the customer's Problem will be worth the time attempted to solve it. The third step in the process is to quickly develop MVPs (minimum viable prototypes) to test if the customer's needs are being met, and many times, these MVPs will initially only be theoretical or virtual prototypes to help keep cost down while trying to get to the minimum awesome product Solution. Once the best verified solution has been nailed down, the forth step is to develop the best Business Model to get this new customer solution out into the market.
To ensure each of the 4 steps in this new innovating method is performed properly, there will be a lot of experimenting to test all assumptions. The whole process will involve a lot of looping through all the steps to make sure each step has been nailed down to the best possible solutions. In the next post on this subject, we will dig further in to each of the previous steps mentioned, and add some more details for each part of the process.
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